Evaluating the Impact of Logistics on Customer Satisfaction in the Nigerian Retail Industry

Authors

  • Giwa Olayiwola Mojeed School of Transport and Logistics Lagos State University Author
  • Usman Abdullahi Saheed School of Transport and Logistics Lagos State University Author
  • Lawal Adedayo Yusfu School of Transport and Logistics Lagos State University Author

DOI:

https://doi.org/10.55677/CRAJ/04-2024-Vol01I5

Keywords:

Customer, Growth, Logistics, Retail, Satisfaction

Abstract

The retail industry in Nigeria has seen significant growth in recent years, with an increasing number of players entering the market and an increasing demand from consumers for convenience and efficient service. However, the industry faces significant challenges in terms of logistics, including poor infrastructure, inadequate transport networks, and inefficient delivery systems. These challenges have a direct impact on customer satisfaction, with consumers reporting delays in delivery, damaged goods, and missing items. The objectives of this research are as follows: To identify the key challenges facing logistics in the Nigerian retail industry.; To assess the impact of these challenges on customer satisfaction; To propose solutions to address these challenges and improve customer satisfaction. The methodology for this research will include a literature review to explore the existing research on logistics, retail, and customer satisfaction. Data collection was done through surveys and interviews, using both quantitative and qualitative methods. This study is significant in addressing environmental problems in the Nigerian retail industry because logistics and transportation are major sources of greenhouse gas emissions and other pollutants. Inefficient logistics and transportation systems can result in increased vehicle miles traveled, more fuel consumption, and higher emissions. By identifying the challenges facing logistics in the retail industry and proposing solutions to address them. The findings provided recommendations for the retail industry and policy makers to improve the sustainability and efficiency of logistics in the country.

References

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Published

2024-11-25

How to Cite

Evaluating the Impact of Logistics on Customer Satisfaction in the Nigerian Retail Industry. (2024). Contemporary Research Analysis Journal, 1(5), 161-169. https://doi.org/10.55677/CRAJ/04-2024-Vol01I5

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