Contemporary Research Analysis Journal

This article examines the transformation of cultural identity in contemporary Vietnam under conditions of globalization, migration, urbanization, digital communication, and transnational cultural interaction. Drawing upon interdisciplinary perspectives from cultural anthropology, globalization studies, cultural studies, and sociology of identity, the study argues that cultural identity in Vietnam is increasingly shifting from a fixed and territorially bounded form toward a negotiated and dynamic process shaped by interaction between local traditions and global cultural flows. Using qualitative document analysis and theoretical synthesis, the article explores how labor migration, urbanization, transnational media, social media platforms, and market integration reshape social relations, community structures, and symbolic practices in Vietnamese society. The findings indicate that globalization does not lead to complete cultural homogenization or the disappearance of local identities. Instead, Vietnamese communities actively reinterpret and localize global influences through selective adaptation, cultural hybridization, and symbolic negotiation. The study further demonstrates that contemporary identities in Vietnam increasingly reflect multidimensional forms of belonging associated with mobility, digital participation, and translocal interaction. By emphasizing the negotiated and context-dependent character of identity, the article contributes to broader debates on globalization, hybridity, and cultural transformation in rapidly changing societies.

Cultural identity, Cultural transformation, Globalization, Negotiated identity, Vietnam.

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